Hello! Welcome to our blog all about running your online business NOT your website!
This is the philosophy, a static website is the same as a flyer or a paper based brochure, it does nothing but display static pre defined content. Modern websites are much, much different. Your website can collect information about your customers, it can key information to different customers. It can process orders and make money without you being involved. It can do a whole host of things. You can set up email marketing campaings and automatically queue a program of any number of pre-written emails to be sent to new customers or existing customers interested in a specific topic, for which you have lots of interesting content or relevant information. You can then even gauge the effectiveness of your marketing campaigns. Automated reports on campaigns for example: "30% of people who read this email clicked on (more information about red socks) link... and ... "50% of people clicked on (buy red socks link)". This just scrapes the surface.
Websites are big business. If your a small business you need to be in the game.
Websites are big business
Youtube was bought by google for $1.65 billion. Acording to a BBC report Microsoft believes facebook is worth $15 billion (£7.3bn). This figure is based on Microsoft investing $240 million (£117m) in exchange for a 1.6% share of the company! The BBC report outlines 15 reasons why it is valued so high.
We will be posting updates, hints and tips to help your online business in the blog, see you soon.
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